Project Overview
Deliverables
Region
Central / South
City
New Jersey
Project Type
Integrated Marketing Campaign
Founded in 1903, American Asphalt is renowned for its efficient paving solutions and commitment to building lasting relationships.
To further strengthen their market presence, American Asphalt enlisted Visiontech to create an integrated marketing campaign that significantly elevated their online brand presence. The new website, coupled with refreshed branding and strategic content deployment, transformed their image from outdated to cutting-edge.
This enhancement not only boosted their brands visibility but also increased engagement with potential clients, laying a solid foundation for sustained online dominance.
Our Client’s Challenge
American Asphalt’s online presence was outdated and failed to showcase their status as a leading brand in the asphalt industry. Their website was not only visually lackluster but also missing the essential structure and content needed to effectively compete in the digital arena.
“When it came to rebranding American Asphalt, they consistently worked alongside us with passion about helping our business achieve the best possible image. The Visiontech team are a pleasure to work with. I would strongly recommend directing your digital marketing needs towards Visiontech!”
Alexa Robbins
Our Approach And Solution
Visiontech was entrusted with a complete overhaul of American Asphalt’s digital presence. We implemented a comprehensive strategy, starting with a robust website redesign that not only refreshed the visuals but also strategically integrated essential pages and functionalities to boost user engagement and optimize for search engines.
We produced new media content, including a hype video that spotlighted the team members, culture, and capabilities of American Asphalt. Additionally, we created dynamic media assets that effectively highlighted the company’s projects and strengths in an engaging manner. To ensure immediate impact on social platforms and digital marketing campaigns, we also produced a compelling voice-over commercial.
Our team also provided high-quality images and videos to enhance their social media profiles and implemented a targeted digital marketing strategy that was in line with their brand values and market objectives.