Project Overview
Deliverables
Region
Jefferson County
City
Colorado
Project Type
Integrated Marketing Campaign
Our Client’s Challenge
Salzano Electric’s brand was not reaching its full potential, which impacted their profitability and did not fully highlight their capabilities. In a competitive market where rivals were capturing more attention, action was necessary. Owner Jerry Salzano, looking back at his company’s history since 1999, identified the missing element: a strong brand. He also recognized that enhancing the company’s culture was crucial for driving business growth.
“After 20+ years, rebranding felt like a daunting decision. But after talking with Joey and his creative team, I was reassured and confident they would deliver a standout brand for us. They went above and beyond, creating a brand that not only grabs attention but also sparks conversations. Their support and communication were exceptional, making the whole process smooth and stress-free. Kudos to the Visiontech team for capturing our vision so perfectly!”
Our Approach And Solution
Owner Jerry Salzano shared a touching story about his deep bond with his German Shepherd, Otto, who would accompany him on job sites and endearingly became a beloved mascot among homeowners. Unfortunately, during our rebranding process, Otto passed away.
We felt it was only fitting to honor Otto by incorporating him into the new visual identity as a character-based logo. Given that dogs, particularly German Shepherds, are highly cherished for their intelligence, loyalty, and security, Otto’s inclusion was a meaningful tribute.
We crafted an authentic visual identity, including a distinctive color scheme informed by market analysis. The new name, “Salzano Services,” allowed us to build a compelling narrative for social media and digital platforms. By refining their brand story and updating their visual system, we devoted considerable effort to enhancing their digital presence.
