case study

DWYER SERVICES

Project Overview

Deliverables

Strategy
Media
Animation
Social Media
Digital Marketing

Region

Ocean & Monmouth

City

New Jersey

Project Type

CREATIVES

With over 10,000+ customers served and a 5 star Google rating, Dwyer Services have a proven track record of doing the right thing for our customers. Owners Pat and Ed have over 20+ years experience in the field. Built from 1 guy in a truck, Dwyer Services is now 25+ strong with 15+ trucks in the field. They hold a master license in Heating and Air Conditioning, Plumbing and Electrical Services.

Our Client’s Challenge

Dwyer Services encountered several challenges that impeded their growth: misconceptions surrounding the brand, lack of interest in their company culture, recruiting hurdles, and the necessity for high-quality media to effectively showcase their premium services.
Difficulty Recruiting
Lack of Brand Recognition
Ineffective Differentiation
Poor Media Content
Inconsistent Brand Representation

“Partnering with Visiontech has been a game-changer for Dwyer Services. Their strategy elevated our brand, and the video they produced exceeded expectations, with over 17,000 organic views. This has significantly boosted our team’s growth. We’re thrilled with the results and excited to continue this successful partnership.”

Our Approach And Solution

Dwyer Services approached our team eager to boost their brand presence.

We landed on the ‘Join The Team Campaign,’ securing a Shore location capable of housing their fleet of over 15 vehicles. Using ground images, drone aerials, and candid footage, we showcased the unified Dwyer team. To elevate customer engagement, we also updated each team members headshots for their website, social media, and appointment booking. Our aim was to highlight their transformation into a top-tier brand with a close-knit, driven company culture.

Following the campaign’s launch, the video garnered over 17,000 views. Through data analysis, we facilitated the recruitment of six additional team members. Dwyer Services plan on being a beacon of light in the industry for years to come!

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