Project Overview
Deliverables
Region
Ocean & Monmouth
City
New Jersey
Project Type
Integrated Marketing Campaign
With more than 32 years of industry experience and over 7,000 pools installed, Offshore Pools is a family-owned leader in providing premier pool solutions tailored to your needs. Whether your vision is straightforward or intricate, Offshore Pools delivers exceptional design and unparalleled craftsmanship.
Our Client’s Challenge
Matt Newman, President of Offshore Pools, reached out to our team when he noticed that his company’s current media and marketing efforts weren’t showcasing their full capabilities. Offshore Pools is known as the go-to company at the Jersey Shore for both high-end and basic pool installations, catering to a wide range of needs. Matt wanted to understand what might be missing and sought our suggestions for improvement.
“Visontech has been invaluable to Offshore Pools this year, helping with photography, media, and brand development. Joey and his team are exceptional collaborators—responsive, flexible, and highly recommended.”
Our Approach And Solution
Our media team was excited to dive into this project—who wouldn’t enjoy capturing stunning pools and hardscaping projects under the summer sun? However, we knew that a strong strategy was key before we could start. We began by researching market competitors and analyzing their positioning. With these insights, we created a detailed shot list to ensure we highlighted all the key features.
Next, we planned out locations and logistics to capture the best visuals. Our approach aimed to deliver breathtaking content, including 4K drone footage and an overview video that tells the Offshore Pools story and connects with the community. This was all designed to elevate Offshore Pools’ portfolio and marketing efforts.
After refining the footage, we recommended creating a compelling brochure and folder to showcase the high-quality imagery and reinforce the company’s brand vision. Our design team produced outstanding print materials that also perform beautifully in digital formats.
This approach has significantly enhanced Offshore Pools’ brand presence and resulted in a noticeable increase in new sales. We look forward to updating their portfolio each season to keep their offerings fresh and engaging!
