Project Overview
Deliverables
Region
Florida
City
Palm Coast
Project Type
Integrated Marketing Campaign
Founded in 2000, Trupiano & Associates has built a reputation for delivering innovative benefit solutions and cultivating long-term client relationships.
To align their brand with their continued growth and evolving industry, Trupiano & Associates partnered with Visiontech to launch a comprehensive rebrand. This included a modernized logo, a custom-built website, professional imagery, and a high-impact overview video—developed to reflect their expertise and client-focused mission.
The refreshed identity not only elevated their brand presence but also strengthened engagement with clients and partners, positioning Trupiano & Associates for sustained success in a competitive market.
custom website design and development
trupiano & associates
Our Client’s Challenge
When Trupiano & Associates approached Visiontech, they shared that their brand no longer reflected the depth of their expertise or the value they deliver. Their overall brand perception was weak, and they had no real assets to tell their story or connect with their audience. They knew their website was outdated, and understood that if they didn’t evolve with the times, there was a real possibility of being left behind in a competitive market.
“Visiontech took our ideas and turned them into workable solutions for our website. They took our feedback very serious and made adjustments along with their professional advice to give us a completed website that exceeded our expectations. Would highly recommend them for your website, photography and professional videos, they are truly amazing!!!”
Our Approach And Solution
From our very first call with Trupiano & Associates, we knew we were the perfect fit to help elevate their brand. Our team was energized to create a strategy that would position them as one of the most respected benefit solution providers in the country.
We began with a thorough creative brief, diving deep into their story—their “why,” mission, vision, values, and unique capabilities. As a small but powerful team, they needed a bold brand presence that reflected their expertise and the value they bring to clients.
After exploring multiple concepts, we landed on a bold, professional, and clean logo that truly represents who they are. From there, our creative team developed a compelling video script that captured their voice and identity, leading to a full-scale production shoot at their office. The result was an authentic, engaging overview video that connects on a personal level and tells the story behind the brand. We also produced a 30-second voice-over commercial for social media and digital marketing use, giving them versatile content to boost awareness and engagement.
To showcase their capabilities online, we designed and developed a custom website built on an optimized SEO structure to improve search engine visibility and position them for long-term growth. The site features consistent messaging, high-quality visuals, and case studies that highlight the exceptional value they deliver to clients.
Alongside the digital transformation, we armed Trupiano & Associates with a complete set of stationery and print-ready assets—including letterheads, business cards, stickers, apparel, trade show materials, and more. We created a custom logo animation for their email signatures to keep them innovative and distinct from the competition.
Finally, we developed a rebrand launch letter to notify their current clients, vendors, and partners of their new look and vision for the future, along with a library of social media and marketing content to ensure a strong, consistent rollout across every channel.
